Such stores are a boon to the housewife who must practice
economy, for they eliminate a middleman by acting both as wholesaler and
as retailer. Because of this fact, foods that are purchased in large
quantities from the producer or manufacturer can be offered to the
consumer at a lower price than in a retail store not a part of a chain.
Therefore, if foods of the same quality are not lower in price in chain
stores, it must be because the buying is not well done or a greater
profit is made in selling them. In addition, chain stores generally
require cash for all purchases made in them and they do not usually
deliver goods. Consequently, their overhead expense is materially
reduced and they do not need to make such a large profit.
ECONOMICAL BUYING
20. APPORTIONMENT OF INCOME.--When the housewife thoroughly understands
the qualities of foods as well as their comparative food values and is
familiar with the factors that govern food prices, she is well equipped
to do economical buying for her family. Then it remains for her to
purchase the right kind of food and at the same time keep within her
means.
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