In the first place, the overhead expenses of the food dealer must be
paid by the housewife, who is regarded as the _consumer_. These expenses
include his rent, light, and heat, his hired help, such as clerks,
bookkeepers, delivery men, and the cost of delivery. In addition, the
cost of transportation figures in prominently if the foods have to be
shipped any distance, the manufacturer's profit must often be counted
in, and the cost of advertising must not be overlooked. With all such
matters, the housewife must acquaint herself if she would buy in the
most economical way.
[Illustration: FIG. 6]
16. CHART OF FOOD PROBLEM.--To assist the housewife in her mastery of
the purchasing side of the food problem, a chart, Fig. 6, is presented.
This chart shows the various routes through which foods travel before
they reach the housewife, or consumer. The lines used to connect all
dealers from the producer to the consumer represent transportation or
delivery, and the increase in cost due to overhead expense and profit is
indicated by the black spaces, which increase in size as the number of
dealers increase.
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